Amul Topicals: India’s pulse, captured with wit and warmth.

Topical of the day

Since 1966, the charming and popular Amul Girl has chronicled the events that touch hearts and minds across India.

3.6 million

farmers empowered

32 million litres

of milk collected everyday

50+ products

meeting people's needs across categories.

1 billion

lives nourished

50+ countries

across the world buy Amul products

Our Legacy

Our Story: Snapshots of our journey to becoming India’s largest food brand

The local dairy farmers of Kaira were being exploited by the local trade cartel and the Polson dairy.

Polson Dairy procured milk from the farmers at a low cost and profited immensely by selling butter...

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Derived from the Sanskrit word Amulya, which means priceless, Amul would go on to conquer hearts across the nation and then the globe. By a happy coincidence, Amul is also an acronym for Anand Milk Un...

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In 1969 Operation Flood - the movement to replicate the Amul model across India - was launched. This was the largest dairy development programme ever conducted in the world.

Operation Flood was a runa...

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In 1994, the AmulFed Dairy was established to manufacture milk products from the excess milk available with member unions, under the brand Amul.

On November 26, 1996 the Khatraj cheese plant was inaug...

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Amul was the market chief in the Gujarat entire milk showcase with a 90% piece of the pie in 2002; aside from providing milk to parts of Maharashtra and Rajasthan.

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In 2015, the fully automated Amul cattle feed plant was inaugurated by Shri Pranab Mukherjee, President of India.

In 2018, the Tribhuvandas Food Complex was inaugurated by Prime Minister Narendra Modi....

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In 2022, Amul’s healthiest range hits the shelves by launching its Organic and Protein range.

In 2023, Amul recorded a turnover of INR 59000 crores, consolidating its position as India’s leading food b...

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From Strength to Strength: Our expanding co-operative model

Village Dairy Co-operatives

18600

in Gujarat

District Milk Unions

18

in Gujarat

State Federations

20

in Gujarat

Village Dairy Co-operatives

18600

in Gujarat

District Milk Unions

18

in Gujarat

State Federations

20

in Gujarat

India presence

2.8 Million Retailers

20,000 Distributors

10,000 Amul Parlours